What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

What Are the Best Email Marketing Tools for Dropshipping in 2025?

The best email marketing tools offer easy automation, smooth Shopify/WooCommerce integration, and great value for money. In 2025, email is one of the most cost-effective channels out there. It brings in steady sales without burning a hole in your ad budget. Litmus reports that email marketing gives you $36 back for every dollar spent. Without the right tool, handling email can turn into a mess. A solid tool will help you:

Automate follow-ups
Recover abandoned carts
Segment your contacts
Build personalized email sequences
Make sales, even while you sleep

With free tools, all-in-one platforms, and specialized software, picking the right one can feel overwhelming. In this article, we’ve tested, compared, and ranked the best free tools for email marketing based on your needs, budget and experience level.

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Klaviyo homepage showing its CRM for B2C, with a screenshot of the user interface and marketing message “The only CRM built for B2C” – email marketing tool for ecommerce.

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

MailerLite homepage showing its digital marketing tool "Create websites your audience will love" with options for website creation, emailing, and automation. Ideal solution for small businesses and e-commerce.

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Omnisend homepage showcasing its automated email and SMS marketing tool. Marketing message: “Email & SMS marketing so good, it’s boring.” Platform designed for e-commerce with an average ROI of $68 for every $1 spent.

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo homepage showcasing its AI-driven email marketing tool. Email creation interface with drag-and-drop blocks. Platform used by over 500,000 businesses for high-performing automated campaigns.

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Moosend homepage showcasing its intuitive email marketing platform starting at $9/month. Main message: “Send, Convert, Repeat” to automate and optimize every email. Call-to-action button: Start Free.

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Benchmark Email homepage displaying “A powerfully simple email marketing platform” with a “Create your first email” CTA, no credit card required. Featuring Smart Design AI editor.

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Top 10 Best Email Marketing Tools for Dropshipping

An email marketing tool for ecommerce isn’t just about looks or popularity. You need a dropshipping platform that offers automation, smooth e-commerce integration, and real sales results.
Here are the top 10 tools to turn your visitors into loyal customers with no time or wasted money.

Klaviyo – Best for Personalization & E-commerce Focus

Selling on Shopify or WooCommerce? Klaviyo is a top pick. It lets you send highly-targeted emails based on what your visitors are doing:

Adding to cart
Purchasing
Clicking on a product

With Klaviyo, you can simply build automated sequences using its drag-and-drop editor—no coding needed. It also handles both email and SMS and integrates seamlessly with your store. Free for up to 500 contacts, then starts at $20/month.

Key Features

Advanced segmentation
Automated workflows (email + SMS)
Drag & drop editor
A/B testing and detailed reporting

Pros	Cons
Advanced campaign personalization	Slightly steeper learning curve
Native integration with Shopify & WooCommerce	Free version limited to 500 contacts
Manage both email and SMS in one interface	Costs increase as the number of contacts grows

MailerLite – Great Balance and a Solid Free Plan

Starting out in dropshipping? MailerLite makes it easy to launch your first campaigns. The interface is simple and intuitive. Set up automation in just a few steps. The free plan is perfect, even with 1,000 contacts.
With MailerLite, you can build newsletters, sign-up forms, landing pages, and automated workflows—no tech skills needed. It’s the perfect tool to test email marketing before committing to a paid plan.
Pricing is free for up to 1,000 contacts and 12,000 emails per month, then starts at just $10/month.

Key Features

Easy drag & drop editor
Simple automations
Build landing pages
Built-in sign-up forms

Pros	Cons
Very easy to use	Doesn’t support SMS marketing
Generous free plan up to 1,000 contacts	Fewer advanced features than premium tools
Intuitive and smooth interface	Not ideal for complex or multichannel strategies

Omnisend – Multichannel for E-commerce

Want to combine email marketing and SMS marketing in one campaign? Omnisend lets you manage email, SMS, and push notifications from a single dashboard. The setup is super easy with visual workflows.
Perfect for dropshipping, it comes with ready-to-use automations like abandoned cart and purchase confirmation. It integrates smoothly with Shopify and WooCommerce.
Omnisend is free for up to 250 contacts and 500 emails/month. After that, it starts at $16/month.

Key Features

Email, SMS, and push automations
E-commerce optimized templates
Behavioral segmentation
Integration with Shopify and WooCommerce

Pros	Cons
Great for email + SMS campaigns	Free plan limited in contacts and sends
Ready-to-use e-commerce automations	Not ideal for pure email marketing
Easy-to-use and intuitive interface	Fewer advanced customizations than premium tools

Brevo – A Complete Solution for Email, SMS, and Transactional Messages

Brevo (formerly Sendinblue) is one of the best tools for email marketing, all in one. With it, you can manage:

Email campaigns
SMS campaigns
Transactional emails (order confirmations, tracking, etc.)
Live chat with visitors

Need to centralize communication without the high cost? Brevo is your go-to. It’s beginner-friendly with a simple interface and easy automations. The free plan covers 300 emails/day. Paid plans start at €19/month.

Key Features

Email, SMS, and chat
Automated transactional emails
Integrated CRM
Drag & drop editor

Pros	Cons
Manages email, SMS, and chat	Daily limit on the free version
Great value for money	Less personalization than Klaviyo
Easy to use	Limited for complex automations

ActiveCampaign – Best for Advanced Automation

Looking for a tool that automates your emails from start to finish? ActiveCampaign has you covered. It's a lot more powerful than the typical email marketing tools for ecommerce.
It offers:

Ultra-detailed segmentation
Complex scenarios
Lead scoring

These features make it perfect for e-commerce stores that want to scale or manage multiple sequences at the same time. It integrates smoothly with Shopify, WooCommerce, and other platforms. There's no free plan, though. Pricing starts at $29/month.

Key Features

Advanced conditional scenarios
Enhanced segmentation
Integrated CRM with lead scoring

Pros	Cons
Powerful for large-scale automation	No free version available
Ultra-precise personalization with segmentation	More technical, requires some learning
Works great with CRM and lead scoring	Not the best fit for beginners or small businesses

Mailchimp – Popular and Versatile

Need a simple tool to start your first campaigns? Mailchimp is the perfect choice. Used worldwide, it offers:

A clean, easy interface
Ready-to-use templates
Basic automation to get you going

Mailchimp is great for testing email marketing without stress, especially if you're just starting. It connects easily with Shopify, WooCommerce, and other platforms. Pricing is simple: the free plan covers up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop email creation
Simple segmentation
Customizable templates
Basic automations

Pros	Cons
Very easy to use, great for beginners	Basic automations in the free version
Free plan for up to 500 contacts	Limited features for complex campaigns
Works seamlessly with Shopify & WooCommerce	Advanced features only in higher plans

GetResponse – The Complete Tool to Create Sales Funnels and Landing Pages

Want to send emails, create sales funnels, and design landing pages without using multiple tools? GetResponse combines email marketing, automation, landing pages, and even SMS marketing all in one platform.
With a well-structured sequence (capture page → email → offer → conversion), GetResponse helps you start selling right after sign-up. Launch an offer in 24 hours without managing ten different tools.
The free plan covers up to 500 contacts, then pricing starts at €15/month.

Key Features

Integrated funnels and landing pages
Visual automations
Email and SMS in one tool
Compatible with Shopify and WooCommerce

Pros	Cons
All-in-one: email, funnels, landing pages, SMS	Free plan too limited for a real strategy
Easy to use despite its versatility	Interface can feel dense and less intuitive at first
Perfect for quickly testing offers	Some features require higher-tier plans

Moosend – Professional Email Marketing Automation at a Low Price

Got a tight budget but want to automate like the pros? Moosend is one of the best email marketing tools that offers advanced features starting at just $9/month.
With Moosend, you can send unlimited emails, create your email sequences, and track everything in real-time.
It’s the perfect tool for dropshippers who need a reliable platform without the high costs. The interface is simple, the drag-and-drop editor is easy to use, and getting started takes no time at all.
There’s no free plan, but it offers fantastic value for money.

Key Features

Unlimited automated scenarios
Behavioral segmentation
Unlimited emails with the first plan
Easy-to-use visual editor

Pros	Cons
Super competitive pricing for advanced features	No free version available
Clear, intuitive interface	Few tutorials available in French
Perfect for beginners with a small budget	Not as well-known as other market leaders

Benchmark Email – Simple Tool for Professional Emails

Need the best tool for email marketing to make visuals pop? Benchmark Email has you covered. The drag-and-drop editor is easy, and the templates are modern and ready to go. No designer or coding needed. In minutes, you’ll have a professional, responsive newsletter.
Perfect for email marketing, Benchmark Email helps boost your brand image and send engaging promos. It integrates smoothly with Shopify, WooCommerce, and major platforms.
Pricing is straightforward: free for up to 500 contacts, then starts at $13/month.

Key Features

Drag & drop editor
Design templates
Basic automations
E-commerce integration

Pros	Cons
Easy to use	Basic automations in free plan
Professional design results	Limited for complex strategies
Solid free plan	Lacks advanced e-commerce automations

Recap of the Best Email Marketing Tools for Ecommerce 2025

Tool	Free Plan	Starting Price	Key Features	Ideal For	Limits
Klaviyo	Up to 500 contacts	$20/month	Advanced segmentation, email + SMS, native e-commerce integration	Shopify/WooCommerce, advanced automation strategies	Hard to use, gets expensive quickly
MailerLite	Up to 1,000 contacts / 12,000 emails	$10/month	Easy to use, good editor, solid free plan	Beginners, side projects	No SMS, limited advanced features
Omnisend	250 contacts / 500 emails/month	$16/month	Email + SMS + Push, ready-to-use e-commerce scenarios	Multichannel, easy automation	Limited free plan, not ideal for email-only
Brevo	300 emails/day	€19/month	Email, SMS, transactional, integrated CRM, good value for money	Centralizing customer communication	Branding on free plan, less customization
ActiveCampaign	❌ None	$29/month	Advanced automation, segmentation, CRM/scoring	Growing or scaling e-commerce brands	Complex, no free plan
Mailchimp	Up to 500 contacts	$13/month	Easy to use, simple integration, well-known	Beginners in email marketing	Limited automations, not flexible long-term
GetResponse	Up to 500 contacts	€15/month	Email + landing pages + funnels + SMS	Fast sales funnels, flash offers	Limited free plan, sometimes dense interface
Moosend	❌ None	$9/month	Unlimited emails, behavioral segmentation, great pricing	Tight budgets, automation from the start	Less known, few resources/tutorials
Benchmark Email	Up to 500 contacts	$13/month	Modern drag & drop editor, professional templates	Email newsletters with good visuals	Simple automations, not ideal for scaling
ConvertKit	Up to 1,000 contacts	$15/month	Simple funnels, native forms, ideal for creators	Info entrepreneurs, digital products	Less focused on traditional e-commerce

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Illustration of a call-to-action with a "Click here to buy now" button, a highlighted gift, and a hand about to click — symbolizing the potential of email marketing to create value and boost conversions in dropshipping.

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Visual comparison between email marketing and social media. Left side: a laptop showing "Email Marketing" in a work setting. Right side: a 3D heart in a social media post. The two visuals separated by a red line with "VS" in the center.

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

Hand typing on a laptop keyboard, surrounded by tech icons illustrating digital features like task management, data analysis, automation, quality, users, and technical support. Symbolic representation of software with advanced features.

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Vector illustration of a man holding a pencil in front of a spreadsheet with dollar symbols and a calculator. Symbolic representation of pricing, costs, or budget management.

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

A smiling woman in a yellow sweater shrugging, expressing a choice. Perfect illustration for “Which tool is right for you?” in a decision-making context.

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Why Email Marketing Matters in Dropshipping

In dropshipping, most customers buy once and never return. No loyalty, no repeat business. If you do nothing, each sale is a one-off effort.
The best email marketing tools for small businesses can turn a single buyer into a repeat customer without extra ad spend. How? By automating follow-ups, offers, and welcome emails.

Dropshipping doesn’t create loyalty, email builds lasting value

Customers often make a one-time purchase and disappear in dropshipping. You spend money without building a solid base, and your growth slows down. But email marketing changes that.
A good automated sequence turns a first purchase into a lasting relationship: Thank you email → discount → new product → upsell.

Result: More value per customer without relying on Meta or TikTok ads.
A free or paid email marketing tool for ecommerce helps you set this up once and keep selling, automatically.

ROI, Ownership & Control: Email vs Social Media Ads

Social media ads are expensive, unpredictable, and depend on algorithms. With the best email marketing tools, your list is yours. No one can take it away. A Data & Marketing Association (DMA) study shows 72% of consumers prefer offers by email over social media.
Email is also more profitable. Litmus states that for every dollar invested, you can earn up to $36 in return.
You get full control: segmentation, timing, messages. No need to fight algorithms or rising costs.

How to Choose the Right Email Marketing Tool for E-commerce?

Email marketing isn’t just about sending a newsletter. In e-commerce or dropshipping, you need to sell automatically, follow up with the right customers, and connect your store—all while keeping costs low. Before picking an email marketing tool for ecommerce, focus on these key criteria.

Essential Features for E-commerce

To choose the right tool, look for these 3 core features:

Automations: Welcome emails, post-purchase follow-ups, promo sequences—these are the basics.
Abandoned cart recovery: In dropshipping, 6 out of 10 carts get abandoned. Without follow-ups, you lose money.
Shopify/WooCommerce integration and sign-up forms: Without sign-ups, there are no emails. And if your contacts aren’t linked to your store, automation won’t work.

Without these, there’s no strategy, no automated sales, and no effective email marketing campaign.

Bonus Features to Boost Your Results

To get better results, some email marketing tools for ecommerce offer extra features:

SMS marketing: Perfect for urgency or post-sale follow-ups
Drag-and-drop editor: Create professional emails fast, no design skills needed
CRM and segmentation: Send the right message to the right customer

These features may not be necessary at first, but as you scale, they’ll become key.

Pricing Models: Free Plans, Credits, or Subscriptions?

Pricing for the best email marketing tools varies. Some offer free plans up to a certain number of contacts or emails.
Three main pricing models:

Free plans: Great to start, but limited (branding, send limits, few automations)
Credit systems: Pay for a set number of emails or contacts (rare but useful for short-term campaigns)
Monthly subscriptions: Billed based on contacts or emails. The more customers, the higher the price.

Start with a freemium tool, test your strategy, then switch to a paid plan as you grow.

Which Tool is Right for Your Dropshipping Store?

Not all tools fit all stores. The best email marketing tool for ecommerce matches your style and budget.

For Shopify or WooCommerce dropshippers

Choose an email marketing tool for ecommerce with native integration like Klaviyo, Brevo, or Omnisend. Connect your store in minutes, sync products, and trigger emails for cart additions, abandoned carts, or purchases. 45% of Shopify Stores use a built-in email marketing tool to automate their customer acquisition and retention.

For small budgets or side businesses

Start with a freemium tool like MailerLite or Moosend. These offer basic automations, a drag & drop editor, and a free plan or low pricing—the best low cost email marketing tools to test without stress.

For multi-product stores or growing brands

If you have multiple collections or need brand building, try GetResponse or ActiveCampaign. They offer advanced automations, landing pages, and CRM integration.

For coaches or digital product sellers

ConvertKit is ideal for creators. It’s great for simple funnels, email sequences, and native forms.

For stores needing SMS + automation

Go with Omnisend or Klaviyo. Manage email + SMS in one tool with easy, effective workflows for retargeting.

Final Tips for a Smarter Email Marketing Strategy in 2025

Illustration of a yellow lightbulb next to the text “Quick Tips” in bold letters, set against a dark blue background with a speed effect, symbolizing practical and quick tips to remember or apply.

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.

Final Tips for a Smarter Email Marketing Strategy in 2025

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.

Final Tips for a Smarter Email Marketing Strategy in 2025

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.

Final Tips for a Smarter Email Marketing Strategy in 2025

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.

Final Tips for a Smarter Email Marketing Strategy in 2025

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.

Final Tips for a Smarter Email Marketing Strategy in 2025

You don’t need to automate everything from the start. If you’re new, keep it simple. A welcome email, abandoned cart email, and a monthly promo are enough to make your first sales. The key is sending the right message at the right time. Automate first, then optimize later. Email marketing automation can save you up to 20 hours a month on average, according to an ActiveCampaign study on e-commerce businesses.

Before committing, test it out. Some platforms offer free plans or trials. Use them to create your first emails, track your results, and see if the tool fits your needs. Once you’re consistently selling, move to a paid plan to unlock advanced features.

And don’t waste time finding product ideas. With Minea, you can quickly discover what’s trending in your niche. Find a hot product? Build an email sequence around it and test it out. This is the best way to boost your dropshipping store.

FAQ

What are the best email marketing tools?

It depends on your store. On Shopify or WooCommerce? Try Klaviyo for e-commerce. On a small budget? Go with MailerLite or Brevo. These are some of the best low cost email marketing tools.

What is the best platform for email marketing?

The best email marketing tool for ecommerce depends on your needs: easy integration, simple to use, and good value. Klaviyo, Omnisend, and GetResponse are top choices for email marketing for ecommerce in 2025.

What free email software should I choose in 2025?

MailerLite, Moosend, and Benchmark Email offer solid free plans to get started. These are great email marketing tools for small business.

What are the 5 pillars of a good email marketing strategy?

Timing: Send at the right moment
Targeting: Reach the right people
Trigger: Act on customer behavior
Template: Make it look good
Testing: Test and improve

Can you automate abandoned cart emails with a free tool?

Yes! MailerLite and Brevo let you automate abandoned cart emails. For more advanced features like email marketing tool for ecommerce, go for a paid plan.