5+Best Analytics apps for Shopify

Shopify is an increasingly popular e-commerce platform, offering e-merchants tools to create and manage their own online store. With the constant growth of e-commerce, online store owners need tools to track the performance of their website and products. Therefore, the best analytics apps for Shopify are designed to provide detailed information about visitor behavior, etc. 

In this article, we'll take a look at the best Shopify applications apps that will help you track your website's performance.

How do analytics applications for Shopify work?

The best analytics apps for Shopify are tools that enable merchants to track user behavior on their website. In addition, they collect the following data on site visitors: 

• Number of visitors,

• Time spent on site,

• Most popular products,

• Products abandoned in the baskets, 

• Traffic sources, etc. 

Then, owners can use this information to optimize their website, improve their user experience and increase sales. Analytics applications for Shopify are very useful. This is because they allow owners to better understand user behavior and make informed decisions based on the data collected.

Let's take a look at the best analytics apps for Shopify that are essential for your e-commerce store:

Google Analytics 

Google Analytics is a web analytics application from Google. It is widely used by website owners to track and analyze their site's traffic. It also enables them to measure the effectiveness of their online marketing campaigns. In addition, the application provides precise data on visitors, including their:

• Geographic location,

• Device,

• Navigator,

• Behavior on the site. 

Website owners can use this information to improve the user experience. They can also optimize the content and most visited pages, and increase the conversion of visitors into customers.

Pros

• Track your website performance: Google Analytics provides detailed statistics on your website visitors, most popular pages and conversion rates.

• Track ROI: You can track traffic sources and conversion rates to see which marketing channels are most effective.

• Report customization: You can customize reports to your specific needs to track the metrics that are most important.

Cons

• Limiting the accuracy of sales data 

• Lack of information on orders 

Features

• Track the number of visitors and users on your site

• Analysis of visitor origin (country, city, traffic source)

• Tracking of most visited pages and average visit duration

• Conversion and bounce rate analysis

• Monitoring of transactions and sales

Also check out: 6 best amazon apps for Shopify (link to add to this article)

Lucky Orange

Lucky Orange is one of the best analytics applications for Shopify , providing real-time data on visitor behavior. It also allows you to visualize: 

• Session recordings,

• Heat maps,

• Form analysis,

• Investigations and much more. 

With Lucky Orange, e-commerce site owners can understand the behavior of their visitors. They can also improve the user experience to maximize conversions and sales.

Pros

• Allows you to visualize the navigation paths of visitors to your website.

• Provides session records to understand how visitors interact with your site.

• Provides real-time analytics to track live visitor behavior.

Cons

• Some advanced features require technical knowledge

Features

• Heatmaps: visual display of the most clicked areas on your website pages.

• Visitor session logging: logging of visitor activity to view visitor behavior.

• Analysis of forms: identification of fields that cause problems for visitors.

Conversion tracking: tracking of conversion goals in detail.